An anonymous visitor identifier (cookie) is a unique sequence – suitable for identification or storing profile information – that service providers load onto the computers of visitors. It is important to understand that this sequence (with regard to the fact that during its usage, the entire IP address is not stored) is in itself not capable in any way whatsoever of identifying the customer, that is, the visitor, it is only suitable for recognizing the computer of the user. It is not necessary to provide a name, e-mail address or any other personal information because when applying such solutions, the service provider does not even request data from the visitor, in fact, the exchange of data occurs between computers.
In the world of networks, information related to the individual and tailored service provision can only be supplied if the service provider is able to identify the habits and requirements of customers individually. Képmás Online Kft. (similarly to other service providers) manages such anonymous identifiers detailed above and not containing personal data in order to learn more about the information-usage habits of customers and thus improve the standard of its services, as well as to publish tailored pages, marketing (advertising) material viewed by customers in the course of visiting the website. Anonymous identifiers are not linked with a personal database. However, anonymous identifiers not containing personal data and arising in the course of visits to the Képmás Online Kft. website and websites belonging to the portfolio of a contracted third party will be linked in order to improve the standard of service.
